MANIPULATION IN THE MULTICULTURAL INTERNET SPACE: SUBSTITUTION OF THE SEMANTIC COMPONENT OF A LANGUAGE SIGN

Aim. To identify the features of manipulation, which is based on substitution semantic component a linguistic sign. Methodology. The main content study analysis structure manipulation observed in conflict communicative situations. In course research, methods lexical and propositional analysis, as well formal logic, were used. Results. showed that basis manipulative communication multicultural environment components concepts have similar expression. relations outness intersection between volumes these are revealed, semantics language representatives determined. Research implications. A number directions for further research identified: use logical units representing communication, influence Internet resources development speech